As a corporate and retail communications professional, primarily with Wegmans MARCOM, I’ve racked up two decades of experience facilitating transformative engagement on multiple platforms. Employing a push/pull strategy with targeted email blasts and informational blog hubs, I encourage users to consume content they need to know precisely when they need to know it.
Most recently, working with two major local organizations on their change management efforts as a contractor has informed how I go about educating and engaging people at all levels. I was able to help drive internal brand loyalty and essential messaging by collaborating with leadership and subject-matter experts to produce newsletters, event calendars, and follow-up surveys. These offered user-friendly ways to consume vital news about changing leadership and project trajectory.
At Kodak Alaris, measuring the success of each effort included analyzing web metrics to track page views. As they began to steadily increase, we knew the internal “World Blog” was pulling people in for updates I was posting on software and hardware performance globally. Parsing survey responses to identify actionable trends for the leadership team yielded helpful results, too. After one town hall, we made sure there was free coffee at the next one based on real-time feedback. True story.
For the University of Rochester, it was a matter of getting out the latest go-live timeline for their new student information system after many unforeseen delays. To keep it real, I profiled super-users for project newsletters—including UR’s Bursar. Day-to-day I rolled with the changes, tweaking multiple newsletter versions, updating training schedules, developing instructional materials on the fly, and riding herd on event sign-ups.
In all of this, I supported two dynamic managers tasked with shepherding massive organizational projects (on extremely limited budgets) to connect impacted enterprise-level audiences with info they needed to know, when they needed to know it.
Clearly, I’m up to a challenge when it comes to working in a heads-down workplace that’s tackling internal comms on a clock. I promise to check what’s left of my ego at the door.
Brandmoon: Words Matter 